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Marketing Strategies

Mobile, Digital, Online Marketing

Phoenix Homes works to combine the internet/digital marketing and other strategies to encompass a 360° approach. Today more than 92% of buyers begin their home search online thus changing the face of how we market.  We market in local papers, magazines and other national venues.  These platforms help continue to drive traffic back to your home through PhoenixHomes.com. Our main focus is creating a specific digital/internet strategy for you and your home.   Our listings are positioned locally and world wide– thus making the entire world our market.  The Phoenix Home Team believes in creating a unique marketing program for each or our valued client listings.  We provide your home a 360° marketing plan day and night for one reason, to get your home sold.

Phoenix Homes, Cave Creek AZ

CUSTOM HD VIDEO

At Phoenix Homes we use HD video quality and post to our You Tube Channel as well as PhoenixHomes.com.  This allows current active buyers and those looking to relocate the ability to easily view your listing, anytime, anywhere.

We place your listing on our YouTube channel which is linked back to PhoenixHomes.com., one of the highest local organic ranking websites by google.   Our website platform, along with others, will provide you a much larger volume of people viewing your listing.  This, in turn, will provide the opportunity for more scheduled showings.   One of the reasons for this, is because Google owns YouTube.We utilize as many avenues and mediums as possible to get your home noticed by all those who are actively searching for homes in the Phoenix area

Phoenix Homes and Social Media

SOCIAL MEDIA NETWORKING

Social Networking is a must and is a great way to get the word out that your home is for sale.  These platforms provide additional ways to capture the attention of potential buyers and provide them information that your home is on the market in the Phoenix area allowing us to work together in a much larger capacity.  It helps to inform our family, friends and co-workers about your sale or purchase.   Through these accounts, we look to inform everyone, that we have a new listing. The Phoenix Homes advantage, market strategy and social media casts a very wide net over the phoenix market.   This is to capture as much market interest as possible and to position your home for the highest rate of success.

Example Home Take Away

PROFESSIONAL FLYER TAKE AWAYS

Those that are taking the time to canvas the internet, drive neighborhoods and research communities are serious Buyers.  When they get to your home, a solid first impression is what you have to offer. That showing, needs to be a memorable one.

Offering a full color,  information rich property flyer is a good take away for a prospective buyer.  When previewing 5-15 homes on an average outing, homes can get jumbled for a buyer.  Offering this type of take away information will help them remember why they chose to visit your home, and possibly, make an offer.

Digital Yard Signage

TEXT MESSAGE MOBILE MARKETING SIGNAGE

Text messages are a form of communication that most, if not all of us, use on a minute to minute basis throughout the day.  Mobile marketing and mobile real estate go hand in hand in today's market.

The Mobile Text Marketing works like this; The buyer creates a TEXT TO: 88000 with MSG: PH18  Thats it.   This provides those potential buyers instant information on your home.  It also sends their request via email and/or text message directly to your agent. Once received,  your agent will follow up on the lead, answer their questions and discuss the potential of a scheduled showing.

Research shows 68% of home shoppers utilize mobile applications throughout their home search.  Providing a real-time resource for active buyers who are driving your neighborhood is essential. Digital signage is just one more way we provide state of the art advertising to capture every lead possible to sell your home.

Global International Marketing Resources

REALTY EXECUTIVES INTERNATIONAL PRESENCE

Realty Executives was founded in 1965.  Their first office was right here in Phoenix with the premise to support the most productive real estate agents.  Since then, real estate companies have come and gone but Realty Executives has stood the test of time.  Today, Realty Executives has more than a 50-year legacy of innovation.  This foundation has attracted generations of the industry’s leading real estate agents.  Realty Executives and Realty Executives Global, combined, are in over 500 offices and 32 countries world wide and growing. It is these principles and company integrity why Phoenix Homes chose Realty Executives as it's Real Estate Broker and partner.

ARE YOU READY TO START DISCUSSING THE LISTING PROCESS?

If so, please complete the form below and one of our associates will be in touch with you shortly.  We look forward to taking the time to go over all your options and help you through the listing process.


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